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Our Story

Luwaay was founded in 2019 to support the local community and black community. We believe that the local community is the future and deserves better than just being local. Luwaay initially decided to step up and provide boxed groceries, and much more in the foodservice. Outside of the food industry luwaay has decided to provide handmade goods, apparel, beverages, and many more we are the industry’s most trusted online global marketplace for the local community and black community.

Luwaay allows consumers to support the Black community while discovering Black Products and new Black Owned Businesses and local businesses. Our site offers a wide selection of custom curated products, all hand-selected for their quality and value, and each one culturally unique and exclusive to us


The Luwaay Mission

Celebrating black culture and serving the needs of our customers around the world; inspired by the richness of Africa is what Luwaay is about. Luwaay is an independently owned and operated business founded with the key vision of offering our customers more. More selection, more value, and more service every time you visit our site. At Luwaay, we have made it our mission to provide high quality, unique gifts, and accessories from around the world and to always add new products to our already extensive selection of Black specialty items.